# Proofie > Proofie is automated software that asks ChatGPT, Claude, Gemini and Perplexity the questions a business's buyers ask, checks what they get wrong about the business against its own site, tests whether AI agents can use the site, and proves each fix on a copy of the site before it ships. Not an agency. ## Pages - [Home](https://tryproofie.com/index.md): What Proofie does, how it works, what a report contains, plans, FAQ. - [Features](https://tryproofie.com/features.md): What each part of Proofie does: citations, agent runs, proof of fix and Proofie Coach, and which plan includes it. - [Pricing](https://tryproofie.com/pricing.md): Every plan, its price and a full comparison of what it includes. - [Proofie Coach](https://tryproofie.com/coach.md): Proofie Coach: the MCP server that lets your coding agent fix your site from your report. - [Proofie Coach docs](https://tryproofie.com/coach/docs.md): Proofie Coach docs: connect Claude Code, Codex or Cursor, report keys and site keys, limits, error codes, and every tool, prompt and resource. - [Privacy](https://tryproofie.com/privacy.md): Privacy policy: what we collect, why, and for how long. - [Terms](https://tryproofie.com/terms.md): Terms of service. - [Refunds](https://tryproofie.com/refunds.md): Refund policy. - [About Proofie](https://tryproofie.com/about.md): Proofie is built by Naman Goyal, founder of Halfplane Research and co-founder of Vertelier, to show how AI agents and AI apps see your website. - [Contact](https://tryproofie.com/contact.md): How to reach Proofie. Email hello@tryproofie.com, or report a problem with your dashboard, a payment or Proofie's site checks. We reply within two working days. - [Sample report](https://tryproofie.com/sample-report.md): An example dashboard for a made-up store: AI apps, rivals, questions, facts, sources, fixes and an agent run, all example data. ## Plans Every plan tracks your site every week, billed monthly or yearly. - Starter: $59 a month (₹5,900 in India), or $590 a year (₹59,000 in India). See where you stand, every week: 20 of your buyers' questions, asked every week; ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews; Dashboard updated after every weekly run; Facts checked, site checks and ranked fixes; Up to 3 competitors tracked; Proofie Coach for Claude Code, Cursor or Codex; No fix proofs; No AI agent tests; Sites AI cites, and whether yours is one - Agents: $199 a month (₹19,900 in India), or $1,990 a year (₹1,99,000 in India). Everything, plus AI agents on your store: 40 of your buyers' questions, asked every week; ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews; Dashboard updated after every weekly run; Facts checked, site checks and ranked fixes; Up to 5 competitors tracked; 5 fix proofs and 2 agent proofs a month: fixes tested on AI answers before you ship; AI shopping agents try your store 4 times a week, stopping before checkout; Proofie Coach for Claude Code, Cursor or Codex; Sites AI cites, and whether yours is one - Agency or enterprise: contact us at https://tryproofie.com/contact?topic=agency (or email hello@tryproofie.com with the subject "Agency / enterprise"). For agencies, many brands and larger teams: Your own set of buyer questions; Many brands or sites on one account; For agencies tracking AI visibility for clients; Price agreed by email, based on the work; Sites AI cites, and whether yours is one If a weekly run fails, Proofie runs it again until your update is ready. Proofie does not promise results: your dashboard shows what to change. ## Proofie Coach Proofie Coach: SEO skills and an MCP for Claude Code, Cursor and Codex. Every plan includes Proofie Coach. It connects Claude Code, Cursor or Codex to your report, so your agent knows what is wrong, why, and how to fix it on your platform. 1. **Connect.** Copy the connection line from your report into Claude Code. Cursor and Codex take a short config snippet, shown in the report. 2. **Your agent reads the plan.** It reads your findings, the evidence behind each one and the playbook for it. It asks which platform you use, what you sell and where. 3. **It fixes, checks and asks you first.** It makes each change on your computer, shows you the diff and waits for your yes. Then it runs Proofie's check script locally to confirm the fix. Works while your subscription is active. [How Proofie Coach works](https://tryproofie.com/coach.md) ## Let your AI agent set it up for you ChatGPT, Claude or Cursor can read the plans, start your free AI visibility check, and bring you a link to buy a plan with your site filled in. Paste this to your agent: > Get me Proofie's Agents plan for mystore.com - MCP server (no key): https://tryproofie.com/mcp/sales - OpenAPI: https://tryproofie.com/api/agent/v1/openapi.json - Instructions for agents: [https://tryproofie.com/for-agents.md](https://tryproofie.com/for-agents.md) You still confirm your email and pay on Proofie's own page. Your agent never pays, signs in or ticks a consent box for you. ## FAQ ### What is a GEO audit? A GEO (generative engine optimization) audit checks how AI apps such as ChatGPT, Claude, Gemini and Perplexity answer your buyers' questions: whether they name you, what they say, which pages they read, and what to fix. Proofie runs it automatically and ranks the fixes. ### Is a GEO audit the same as an SEO audit? They overlap. An SEO audit looks at how Google ranks your pages. A GEO audit looks at what AI apps say about you and why. Proofie's report includes site checks that help with both, but its focus is the AI answers. ### Can you guarantee AI will recommend me? No one honestly can. What we do instead is prove each fix on a copy of your site before you ship it, so you only make changes that moved the answer. ### Do you test the real ChatGPT? We use each engine's official API with web search turned on, and ask every question several times so one lucky answer doesn't fool you. ### Will an AI agent buy something from my store? Never. Agents stop before checkout and never place an order. They only run on a site when you tick the box that allows it. ### Do I have to change my site? Only if you want to. You get the fixes, a ready prompt for each, and the proof. You decide what ships. ### Is this an agency? No. Proofie is automated software. No calls, no retainers. Your first results arrive within 12 hours, then update every week. ### What if it doesn't help? Proofie does not promise results. Your dashboard shows what to change and what was tested, and updates every week so you see what moved. If a weekly run fails, Proofie runs it again until your update is ready. There are no refunds on subscriptions. You can cancel any time, and it takes effect at the end of the month you have paid for. You can always report a problem. ### How do I get my business recommended by ChatGPT? ChatGPT recommends businesses it can find, read and trust: pages that answer buyers' questions, facts that match across the web, and mentions on the sites it cites. Proofie shows which of these is missing for your site and the fix for each. ### Can AI agents use my website? Some can. Others get stuck on pop-ups, prices loaded by scripts or checkout steps. On the Agents plan, Proofie sends AI shopping agents to your store every week and records where they stop. ### Does Proofie check whether AI crawlers can read my site? Yes. The audit checks whether your robots.txt lets AI crawlers such as GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot in, and whether your key pages and prices can be read without running scripts. ### How much does Proofie cost? From $59 to $199 a month per site, or $590 to $1,990 a year with 2 months free. Every plan asks your buyers' questions to ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews every week, and your dashboard updates after each run. Cancel anytime. Agencies, many brands or larger teams: email hello@tryproofie.com (subject "Agency / enterprise") and we agree a price. You can start with the [free check](https://tryproofie.com/) on ChatGPT. ### When do the weekly runs happen? On the day you subscribe, then every 7 days. Subscribe on 15 October and runs happen on 15, 22 and 29 October and 5 November; your next month starts 15 November. Your questions stay the same all month, so the weeks compare. ### Is a person doing this? No. Proofie is automated software. It asks the AI apps through their official APIs, checks the answers against your site and updates your dashboard. No calls, no retainers. ### Can I cancel or get a refund? If a weekly run fails, Proofie runs it again until your update is ready. There are no refunds on subscriptions. You can cancel any time, and it takes effect at the end of the month you have paid for. Your reports stay readable for 90 days after you cancel. The details are in the [terms](https://tryproofie.com/terms) and the [refund policy](https://tryproofie.com/refunds). ### What do you need from me? Your website address and an email. You can name up to three competitors. AI agents only try your site on the Agents plan, and only when you tick the box that allows it. ### How does Proofie Coach work? Your dashboard has one line to paste into Claude Code, Cursor or Codex. Your coding agent then reads your findings and the playbook for each fix, makes the changes and checks your site. Checks and edits run on your computer. Proofie's server only hands your agent your report and the playbooks, and it makes no AI calls. Nothing ships unless you ship it. It works while your subscription is active. More on [Proofie Coach](https://tryproofie.com/coach). ## Optional - [Our reader, and how to block it](https://tryproofie.com/bot) - [Our agent, and how to block it](https://tryproofie.com/agent)